About Us

The Company | Core Values

Incorporated in 2005 as a private limited company in Singapore, Essential Innovation Pte Ltd provides superior consulting services in medical and dental industries as core business areas. The company brings a fresh and innovative approach to consulting services, provides solutions to clinical problems, acting as liaison between the clinicians and service, software as well as material providers.  Our goal is to exceed the expectations of every client by offering outstanding customer service, increased flexibility, and greater value, thus optimizing work functionality and improving operation efficiency.  Combining both of our exceptional technical expertise and extensive industry knowledge, thereby ensuring that our clients receive the most effective and professional service.


In 2012, the company established a strategic business alliance with partner in USA to research and venture into professional dental whitening system, which market under the brand “InnoWhite”. The ultimate aim is to provide consumers an effective and yet affordable solution for in-office teeth whitening.  Unlike other dental whitening products, the InnoWhite in-office system is specially formulated to remove intrinsic stains with minimal or no sensitivity.  Designed to operate with German made OSRAM blue LED unit under the optimum wavelength, this non-heat solution also provides extreme comfort to the patient during the teeth whitening treatment without affecting the surrounding soft tissues.  In collaboration with our manufacturing partner in Amstrerdam, the company launched the new home-whitening kits in 2016 with providing consumer an option in performing teeth whitening treatment within the comfort at home. At the same time, various maintainannce kits have also being developed in-house to enchance the whitening results after the in-office and/or home teeth whitening treatment.

Advantage of InnoWhite

Developed by dental professional for dental professionals. All InnoWhite products are made using certified materials of highest quality and manufactured under stringent quality control in plants with ISO-GMP certification. The advantages of InnoWhite dental whitening system are

  • Safe
  • Fast and Effective
  • Minimal or No Sensitivity
  • Lasting Results